What do you want to achieve with your newsletter or corporate communications? Understanding the main objective is crucial for the writer to appeal to the intended audience. Grabbing their attention in a way that respects their intelligence is the next important job.While this newsletter announced an important $1,000,000 contribution, it focused on a boy named Luke, who was the heart and soul of the story. By recognizing that, we were successful in getting the story out as front page news.
